ALSTEF Group enhances its Automated Guided Vehicles (AGVs) with Mixed Reality

ALSTEF Groupaims to showcase its AGV range in an innovative way at trade shows worldwide.

THE solution :

ALSTEF Group bets on Mixed Reality to boost its international presence

ASLTEF Group

An international ambition fueled by innovation

With over 1,000 employees worldwide, ALSTEF Group continues its global expansion, notably through participation in trade shows in France, Europe, and the United States. To highlight its intralogistics solutions, the group seeks to stand out by leveraging innovative technological tools.

Harbor

A technology partner offering a turnkey solution

Given the logistical challenges of transporting its AGVs to exhibitions, ALSTEF partnered with Synergiz to develop a Mixed Reality presentation. Using 3D models provided by ALSTEF, Synergiz optimized textures and renderings to create a fully immersive experience through its Harbor software suite and the Meta Quest 3 headset. The sales team was trained to independently operate the solution at events.

Sur les salons

At trade shows: a user-centric experience strategy

The use of Mixed Reality not only enabled a fun and immersive product presentation but also integrated video demonstrations and technical documentation directly within the headsets. Looking ahead, ALSTEF Group plans to deploy the tool internally for training, employee onboarding, and system commissioning support.